"Voor de lancering van een nieuwe reeks projectoren voor digitale cinema, creƫerden we samen met Hoaxland en Focus Advertising de 'Projecting the magic' campagne, met als uithangbord een korte movie trailer. Magic!"

Lieven Bertier - Brand & Communication Manager Barco

Barco OVL

To be ready for their next international exhibition, Barco needed a state of the art commercial to promote their new LED Video Walls. After the live shooting with a model, we modeled the video walls and ice crystals in 3D, composited them into the movie and fine-tuned the complete spot on color grading and perfection.

Project info

  • Client:Barco
  • Agency:Focus Advertising
  • Production company:Dr Film
  • Services:Creative consulting, 3D, post-production
  • Application:Internation Exhibition

Keywords for this project: Special FX, Advertising,« overview

Related Works

Euro 2012

Euro 2012

Promo movie launched to promote the possible participation of our Red Devils to the European Championship Football in 2012. Hoaxland took care of the postproduction and 3D. Mainly, we... »

Barco Fireflies

Barco Fireflies

For the worldwide launch of a new generation projectors, Barco asked us to create a stereoscopic 3D commercial for cinema. We invite you to enter our magical world where fireflies and... »

Dieren in nesten

Dieren in nesten

For the intro of TV show “Dieren in nesten” we animated a 3D woodpecker into live footage. Also the post-it is computer generated.